Long gone are the days of posting whatever you want on social media; practically all influencers and brands have detailed plans about what will be posted, the relevant caption and specific times to get the most views and hence likes, comments and/ or shares. It may seem like a job for the bottom of your to-do list, but a social media plan is one of the most important tasks to undertake. Here are some things to think about before you start:
Which social media platform is right for your brand and most importantly, you?
It’s no secret that we all have our preferred social media platform(s). If you know how to work it, you’re more likely to use it and therefore attract more followers and/ or interaction. That doesn’t mean you can’t learn how to use other platforms, if anything you should as you may want to use them in the future, but at least get some content out there in regards to your brand.
What social media platforms are your ideal clients using?
When you think about your ideal client/ audience, what do they look like; what content are they looking for; what is the last thing they are looking at before they sleep? This is where you want to focus your energy. If you do end up interacting with your new followers, don’t just use a stock message. Search their feed – what do they seem to like or even promote themselves and, this goes without saying, but make sure you’re engaging with them in a polite and friendly manner.
What are similar pages posting and how could you do it better?
Perhaps fortunately or unfortunately, originality doesn’t really exist anymore. Yes, social media might be saturated but that doesn’t seem to be deterring people. What content do you like to consume? What are similar pages doing? It’s your brand, you have to do what is right for you – remember, your vibe attracts your tribe.
Don’t underestimate the power of your phone
You may think that you need a really expensive camera, editing software and more to set up a beautiful feed. However, mobile phones have severely improved since the birth of social media. Now it’s easier than ever to curate a bunch of images that you’re proud of. The quality of cameras on phones is ever increasing and there are always new editing apps launching.