The public relations industry is like none other. Some compare it to the fashion or tech industry on how innovative and rough it can be. The reason why it is still a necessity is because any business can have crises, need a new brand, or help when sharing their brand. The people that do all of that are unlike anything you’ve ever seen. Public relations professionals are some of the most hardworking and adaptable people you will ever meet. So how do you exactly hustle when it comes to an ever-changing industry?
It’s not the easiest to break into the world of public relations. Starting off is tough, but that only makes you so much stronger. In public relations you not only need to communicate verbally and in writing, but you have to do it exceptionally. You also have to be able to strategize, analyze, and be creative. Yes, that sounds difficult, but the people that can do that will be the ones succeeding.
Once you break into the world of public relations whether that is with an internship or job, you need to maintain that hustle that got you there. Keep studying up on the new social media outlets, look into what other agencies are doing, and always keep up on current events. You never know when something huge like a new social media site could help out a new client.
Working up the ladder requires the hardest hustle of your life. You have to be flexible and determined to be promoted. It doesn’t happen overnight or within a year for that matters. Having at least two years of solid public relations experience will help you get a new position or move up within. Talking to your boss and explaining why you think you deserve a promotion without mentioning money will help you too. Giving examples of how you helped the company or a client succeed will show your boss how hardworking you really are.
Hustling in the public relations industry is a must and you must maintain that throughout your career. Being a confident, strong-willed professional will get you to where you want to be. You just have to be patient with your job and adjustable to all facets of the industry. The public relations industry can be ruthless, but you have to be the one strong enough to take it on.