Ever have one of those tasks that seem impossible and feel like no matter what, you won’t be able to achieve success? We have all been there and sometime you can start feeling defeated because of it. When it comes to Public Relations, those tasks happen every day. That is how the industry is, that clients want what they want, and when they want it. To ensure excellence , here are 3 tips to achieve the very impossible.
- Be Creative
The one thing about the public relations industry that isn’t shown a lot is the creativity behind it. Every wonder how those advertisements or promotions even happen? Someone planned it all behind the scenes. Think about how your story can be interesting, but authentic at the same time. Then add that rich content and you’re done! Just think about the message then add a creative twist to get it out there.
- Be Perseverant
Deadlines can be tricky and cause a lot of stress, but they are needed in the PR world. Having ruthless clients or even a bad day can cause you to slow down. Being perseverant during this time will help you not only get the task completed, but prove to the client and your company you are a hard worker. There is nothing better than getting a “thank you” at the end of the day!
- Be Newsworthy Anything you ever do for a client has to be newsworthy or else it wont be covered. When handling a hard task for a client, ask yourself: Is my story even news? Is it on trend, opinionated, or hard-hitting? The pitch needs to be relevant to any media outlet you choose to go through. That might help out when trying to get a troubling task completed!
If you can use these tips, you will be getting top quality PR results that will achieve the impossible at the end of the day!